Over the span of 9 years, I've built a career inside India's startup ecosystem, shaping the visual direction for industry-leading organisations and products.
View workA decade+ crafting brand language and visual identity for ambitious startups.
View work
Brand identity for Sairoo, a chai masala brand: logo, typography, and a seasonal illustration system built around three masalas tuned to Summer, Winter, and Spring.
A design system for Groww's wealth product premium dark surfaces, considered typography and a custom isometric illustration register.
An illustrated skyline for groww.in where every building doubles as a product: a BSE-inspired tower for Stocks, a bank facade for Wealth.
