(SELECTED WORK) — ILLUSTRATION SYSTEM

Groww Hero

Illustration

System.

A re-design of Groww's hero illustration system — futuristic isometric devices and architecture that add depth, drama and breathing room to product surfaces, while keeping the UI light.

(02) — THE BRIEF

Hero needed more depth.

CLIENT

Groww

YEAR

2026

ROLE

Visual Designer

DISCIPLINE

Brand · Illustration

WHAT IS HERO

Visual storytelling in the product.

Hero illustrations are the first thing users see when they open a flow — empty states, splash screens, onboarding, success moments. They set the tone for the product before any data appears.

THE OLD STORY

Three notes on the old.

01 — PERSPECTIVE

Add some perspective to introduce drama.

02 — STYLE

Move from toonish to realistic.

03 — NEGATIVE SPACE

Lean harder into negative space.

(03) — HERO SCENE

A city, in your

pocket.

Buildings rendered as financial tools — buildings, towers, vehicles drawn in isometric grid as a metaphor for the products inside Groww.

SURFACE

Hero scene

MOOD

Futuristic, calm

(04) — HERO SCENE

Orbits of

opportunity.

Space-age devices and orbital structures convey reach and innovation, anchoring the visual language in a forward-leaning, optimistic register.

SURFACE

Hero scene

MOOD

Futuristic, calm

(05) — HERO SCENE

Soft domes,

hard signals.

Domed structures and refracted forms soften the futuristic register, balancing precision with warmth and keeping the surface human.

SURFACE

Hero scene

MOOD

Futuristic, calm

(06) — VISUAL SYSTEM

One register, five tones.

CONSTRUCTION

Realistic, isometric.

THEME

Space-age, modern Groww.

Inspired by space-age gadgets, the visuals used sleek, futuristic devices to convey innovation, aligning with Groww's modern, forward-thinking approach to finance.

COLOUR PALETTE

Five tones, used like this.

(07) — FINAL ILLUSTRATION

Bringing

Groww

to life.

Seven scenes, one register. Built to scale across surfaces — splash, onboarding, empty states — and to feel unmistakably Groww.