(SELECTED WORK) — PAY VISUAL SYSTEM

Groww Pay

Visuals.

A visual system for Groww Pay — futuristic isometric devices and architecture rendered for a payments surface, where speed, clarity and trust have to read in a single glance.

(02) — THE BRIEF

Pay needed its own voice.

CLIENT

Groww

YEAR

2026

ROLE

Visual Designer

DISCIPLINE

Brand · Illustration

WHAT IS GROWW PAY

A digital payment surface inside Groww.

Groww Pay is a digital payment feature within the Groww app that allows users to pay bills, recharge phones and run UPI — all without leaving the investing experience.

THEME FOR PAY

Modern, futuristic devices.

Groww Pay's visual direction mirrors other Groww verticals — modern, futuristic isometric devices in a restrained palette, calibrated to feel like part of the same family.

(03) — VISUAL SYSTEM

One register, five tones.

CONSTRUCTION

Realistic, isometric.

THEME

Space-age, modern Groww.

Inspired by space-age gadgets, the visuals used sleek, futuristic devices to convey innovation, aligning with Groww's modern, forward-thinking approach to finance.

COLOUR PALETTE

Five tones, used like this.

#50DDB6

05%

#5762FC

10%

#FFFFFF

25%

#A9D2FF

30%

#A9D2FF

30%

(04) — INTRODUCTION ANIMATION

Pay introduction animation

(Concept)

(05) — INTRODUCTION ANIMATION

Welcome, in motion.

A scripted greeting.

The introduction animation tells the user where they are without any UI chrome — pure isometric storytelling, looping under three seconds.

DURATION

≈ 2.8s

FORMAT

Lottie / MP4

(06) — PAY ICONS

Pay icons.

A library for the surface.

Every action inside Pay is anchored by an isometric icon — bills, recharge, UPI, transfers — built from the same construction grid as the hero scenes.

(07) — ICONS IN SURFACE

Inside the app.

(08) — FINAL

More visuals,

GROWW PAY · VISUAL SYSTEM

(08 / 08)