(SELECTED WORK) — GROWW STORIES

Groww FlashBack '24 — an annual year-in-review built around the visual register of tarot. Mystic, high-contrast, narrative; a personalised story for every investor.

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(02) — THE BRIEF

FlashBack needed a register.

CLIENT

Groww

YEAR

2024

ROLE

Visual Designer

DISCIPLINE

Brand · Storytelling

WHAT IS FLASHBACK

An annual year-in-review.

Groww FlashBack is an annual feature by Groww — a leading investment platform in India — that gives every user a personalised summary of their year on the platform.

WHY WE NEED IT

It earns the relationship.

FlashBack strengthens user relationships and brand loyalty by offering personalised investment recaps — turning numbers into a year, and a year into a story.

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(03) — PRIOR EDITIONS

Evolution

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(04) — THEME & DIRECTION

Tarot, decoded.

THEME

Tarot cards as central register.

For FlashBack '24, I chose Tarot Cards as the central visual theme. Tarot carries a deep visual language — rich symbology, archetypal characters and a built-in narrative grammar that maps cleanly onto a personalised year recap.

VISUAL DIRECTION

High-contrast, pop-forward.

To amplify the mystic and magical vibe, I opted for a high-contrast, pop-forward palette. This gave each card edge, presence and a sense of revelation — the same way a real tarot card lands when it's flipped.

PALETTE

#2944BE

#FF1EFF

#FFDE1A

#FFFFFF

#50DDB6

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(05) — CONCEPTS & SKETCHES

Ideas before pixels.

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(06) — FINAL DESIGNS

The system, told as cards.

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(07) — FINAL DESIGNS

Time, charts, and profit.

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(08) — FINAL DESIGNS

More cards, more cadence.

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(09) — FINAL DESIGNS

Dividends and watchlists.

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(10) — FINAL DESIGNS

The deck, in one shot.

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(11) — KEY INSIGHTS

55 lakh, in.

FlashBack '24, in numbers.

FlashBack '24 saw impressive growth — 55 lakh users discovered it on the app, driving meaningful improvements in engagement, retention and brand affinity through the year-end window.

55L

users discovered FlashBack

+22%

engagement, year on year

4.7

average user rating

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