Sairoo Brand Identity
Sairoo Brand Identity
One ritual, three seasons.
A chai masala brand with a blend for each season. The identity turns the 'r' into a bird in flight, chasing a setting sun.
About
Brand
Sairoo is a chai masala brand built on a simple truth: chai is a seasonal ritual. The cup you crave on a scorching summer afternoon isn't the one that warms a foggy winter morning, yet most masalas are sold as a single, year-round blend. Sairoo is different. It offers three masalas, each crafted for its season (Summer, Winter and Spring), so every cup is tuned to the time of year you're brewing it in. One ritual, three moods, made for the way the seasons actually feel.
Concept
Sairoo is inspired by Saira, a word that beautifully translates to "traveller" or "wanderer". To capture this identity, the letter 'r' is reimagined as a bird mid-flight, a traveller chasing the horizon, soaring toward a warm setting sun drawn as a simple orange circle.
Concept Note: Mountain Rays
Saira means traveller: the 'r' becomes a bird in flight, chasing a setting sun.
Saira means traveller: the 'r' becomes a bird in flight, chasing a setting sun.
Anatomy of Packaging
Hero Illustrations
Winter Chai Masala
Summer Chai Masala
Spring Chai Masala
Winter Chai Masala
Summer Chai Masala
Spring Chai Masala
Final Packaging
Icons
