Groww FlashBack
Groww FlashBack
A year, read like tarot.
FlashBack '24, Groww's personalised year in review, drawn as a deck of tarot cards: symbols, characters and a story for every user's year.
What is FlashBack?
Groww FlashBack is an annual feature by Groww, a leading investment platform in India, that gives every user a personalised summary of their year on the platform.
Style
About FlashBack
For FlashBack '24, I chose tarot cards as the central theme: rich symbols, archetypal characters and a built-in narrative that maps cleanly onto a personalised year recap.
Colour palette
What is FlashBack?
Groww FlashBack is an annual feature by Groww, a leading investment platform in India, that gives every user a personalised summary of their year on the platform.
Style
For FlashBack '24, I chose tarot cards as the central theme: rich symbols, archetypal characters and a built-in narrative that maps cleanly onto a personalised year recap.
Colour palette
Evolution of FlashBack
Concept and Sketches
55L
FlashBack in numbers
users discovered FlashBack
+74%
engagement, year on year
FlashBack '24 saw impressive growth: 55 lakh users discovered it on the app, driving meaningful improvements in engagement, retention and brand affinity through the year-end window.
4.7
average user rating
users discovered FlashBack
engagement, year on year
FlashBack '24 saw impressive growth: 55 lakh users discovered it on the app, driving meaningful improvements in engagement, retention and brand affinity through the year-end window.
average user rating
Public response
Public response
